Build a Successful Business: Beat the Crap Out of Your Competitors Without Competing on Price

You have a great product or service, and you know there's a good market for it but the problem is there are at least a dozen companies selling something similar. In most cases, business owners would adopt a reach out-discount-close the deal method, but the competitors are doing that, too. So what do you do then? What does it take to get the customer and build a successful business? ..»