Profile Marketing: The Under-Appreciated Consumer

Hundreds of years of political and socio-economic problems coupled with racial persecution, poverty and more recently drug violence have forced a mass migration of Hispanics northward. While they come from virtually every Spanish speaking country in Central and South America, the vast majority of immigrants (legal and illegal) are from Mexico. Although the United States has exported many jobs to take advantage of cheaper labor and less restrictive laws, they are not enough to change the miserable existence of the vast majority of poverty-stricken people below our borders. ..»